Twitter is working on a feature to prompt user to read an article first before retweeting it. The company want people to know what’s written in the article and not some misleading headline that may result to unrelated discussion.
The feature “read the article before you retweet it” will prompt users who haven’t read an article but want to comment. The company says “read the article before you retweet it” prompt will soon be available for all users. Twitter started testing the prompt in June, it shows users who want to retweet a story or link but haven’t clicked to read through.
The company shared some results on Twitter — the insight says that people open articles 40 percent more often after seeing the prompt, and people opening articles before retweeting was increased by 33 percent. And some people didn’t end up retweeting after opening the article.
Twitter says its working on making the prompt smaller after a user have seen it once — “because we get that you get it.” And they are also working on bringing the prompt globally. Twitter’s also testing voice direct messaging.