The new feature is coming in, after introducing dark mode for Instagram, and merging Messenger and Instagram Direct Message, the company want to do more — that’s why it’s giving users the ability to search for a specific keyword. It’s not a hashtag, but a keyword. So, it’s more a topic about all the post that is related to the keyword.
Instagram announced yesterday that English-speaking countries will be the first to get the feature, and users will be able to search for a keyword that is topic base. Starting from 17, November 2020, six English-speaking countries will get the search upgrade and that includes the US, UK, Canada, Ireland, and others.
With this search upgrade, users won’t be only able to search for a keyword but will still be able to use the hashtag. Before this, the hashtag was the only way you can look up the related posts, it just like the topic base and now the keyword is here to cure ate post that is most likely close to the topic.
For this, Twitter did the same by introducing topic that users can follow and stay updated too. Twitter also has hashtag, but the topic was created to bra ing post that is of the same interest together.
An Instagram spokesperson says that the way the keyword search works is based on numbers of factor, which include the captions, type of content and the time it was posted, and more factors to yield relevant result — plus with machine learning to “find the highest quality content that’s relevant to you.”
And of course, the search is limited to general interest topics and keywords that are within Instagram’s community guidelines, — and with time it will grow. It a good way to search for content.
keyword search is already live for users in English-speaking countries, but we’re not sure when the rollout will be available to all. But, if you’re in one of these English countries you can search for keywords like “flowers,” and any popular things you can think of.
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