New feature is coming in, after introducing dark mode for Instagram, and merging Messenger and Instagram Direct Message, the company want to do more — that’s why it’s giving users the ability to search for specific keyword. It’s not hashtag, but keyword. So, its more a topic about all the post that is related to the keyword.
Instagram announced yesterday that English speaking countries will be the first to get the feature, and users will be able to search for keyword that are topic base. Starting from 17, November, 2020, six English speaking countries will get the search upgrade and that include the US, UK, Canada, Ireland and others.
With this search upgrade, users won’t be only able to search for keyword, but still use the hashtag. Before this, hashtag was the only way you can lookup for related post, it just like the topic base and now keyword is here to curate post that are most likely close to the topic.
For this, Twitter did the same by introducing topic that users can follow and stay updated to. Twitter also has hashtag, but topic was created to bring post that are of the same interest together.
Instagram spokesperson says that, the way the keyword search works is based on numbers of factor, which include the captions, type of content and the time it was posted, and more factors to yield relevant result — plus with machine learning to “find the highest quality content that’s relevant to you.”
keyword search is already live for users in English speaking countries, but we’re not sure when the roll out will be available to all. But, if you’re in one of this English countries you can search for keyword like “flowers,” and any popular things you can think of.
And of course, the search is definitely limited to general interest topics and keywords that are within Instagram’s community guidelines, — and with time it will grow. It a good way to search for content.