Branding a company or personal website matters a lot, it let potential customers know what your brand is, and how professional it looks. Starting your website this week or you already set it as a goal this year, please don’t forget to create a custom email for your business.
Branding email also matters like having your custom domain for your website. You need a professional address for your business email. If you want to start considering using a custom email address for your business, here are 6 reasons why you should use a custom email address.
1. Professional Look
Using a custom email address looks more professional. If you decide to use an emails address from Yahoo, Gmail or Outlook, you don’t have to pay for it, it is free, but it doesn’t look professional to you or your customer.
When your sales or support team tries to make their email unique from free email services like Google or Yahoo it won’t look good. But using a custom email address will make your support team or salesperson more determined in the business.
2. Free when you create a website
You don’t need to spend hundreds of dollars to get a custom email address, because you’ve already paid for it when you created your website, so it is free even when you want to create an unlimited email address (Based on your hosting plan.)
If you did not create a website but own a domain you can still get access to creating a custom email address through your domain registrar. Setting up your custom email address is easy as creating an email address from a service like Gmail.
When your staff starts growing, you might want to consider personalizing email addresses for all your department, from the support team to the sales representative and all the people involved in your business.
When you have a custom email address you can personalize others’ email addresses. If your company does this for every team’s customer, investors can simply contact the team in charge, and they are more likely to remember the email address.
4. You’re in control
If you created a custom email address for each person in your company, you can still retain that name when the person leaves. The person can’t take the custom email address along with him. If the person is managing his own personal account and also the support team email, you’ll still be in control.
The support team’s email address can’t go with the employee. If it was a free email address created by the person leaving the team, the address is gone, with your business along.
5. It does your marketing
If you have a custom email address consider it as a medium for your marketing service. Have you ever seen someone’s email address on an identity card and researched the website, that doesn’t happen with free email addresses. If you utilize your domain on your website, you’re growing your business as well.
The email address should appear in each employee’s email signature, as well as on business cards and marketing materials. Every place you have that branded email address is one more opportunity to attract new clients.
READ ALSO: Best email marketing software
6. Unlimited email address
When you’ve obtained the access to create a custom email address you can create unlimited email addresses for your company even if you’re a one-person operation for now.
Give each employee the ability to change their password and settings, but maintain administrative rights so that if they leave the company you can still access and manage their email account. When staff leaves, make sure to set up email forwarding for those emails to automatically send to another employee.
Not only does a custom email address deliver a level of professionalism, but it also allows your users to send and receive mail that is consistent with the business’s brand. Consider your email address your calling card, and make it memorable!. If you take yourself seriously as a small business owner, you need to set up a custom email address.