The 7 Best Email Marketing Services For Your Business (2023)

Timothy Iyekowa
By Timothy Iyekowa - Writer & Editor
16 Min Read
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Even if you want to create an email list, or promote your product or service to your subscriber you need an email marketing service. Email marketing can give you a high return on investment (ROI). The best email marketing service for small businesses can get users to subscribe to your mailing list through an email subscription form or pop-up form, and also help you send an email newsletter to them.

To boost your business’s sales through emails, you will need to get an email list. Each email marketing software has different features with different price ranges for each plan.

Before you can start collecting emails for your list you need to create a website to do that, without a website it will be hard for you to collect emails easily. So if you don’t have a website you can start by creating one and don’t forget to use one of the best web hosting for your site.

If you’re a business that needs an email marketing service for promoting your products and services, choosing the right email marketing software can’t be hard if you select from our recommended list.

The best email marketing service for s business can serve as a tool for business growth, that is why we’ve researched the best email marketing software for small, medium, and big businesses.

READ ALSO: 6 reasons why you need a custom email address

The best email marketing service for small businesses

  1. Sendinblue
  2. MailChimp
  3. Constant Contact
  4. ConvertKit
  5. GetResponse
  6. AWeber
  7. Drip


Best email marketing — Sendinblue

Sendinblue is one of the best email marketing services with complete integration of both SMS and email marketing software. The email marketing service comes with email software, SMS software, landing pages, Facebook Ads integration, email tracking, A/B testing, and more.

The software automation tool allows you to send transactional emails, create workflows, and segment. Sendinblue wants to help you grow your business, not your bill. With features that beat most other email marketing services out there based on pricing and how many emails you’re sending per month.

Sendinblue offers a free email marketing plan that lets you send up to 600 emails per day with unlimited contact. If you don’t think is worth it, you can look up other email services below and compare. Their paid plan starts from $25 per month.

The email software comes with a simple drag-and-drop user interface to help you create the most engaging email campaign. Their platform is easy to use, and they allow you to manage both email and SMS from a single interface. If you’re a business owner who wants a powerful marketing automation tool that combines email marketing, SMTP bulk emails, and SMS messages, then we recommend using Sendinblue.

  • Start with Sendinblue for free
  • Lite plan starting at $25/month
  • Premium plan starting at $65/month
  • Enterprise plan, Get a quote
Go with Sendinblue


Best email marketing — MailChimp
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One of the most popular email marketing services for publishers, bloggers, and content creators. Apart from their popularity they also offer a free email marketing plan that let you have up to 2000 emails. With the popularity of Mailchimp, it can be integrated with every major platform, and also with third-party lead generation software like OptinMonster, SalesForce, ZenDesk, etc.

Mailchimp comes with an easy email drag-and-drop builder, autoresponders, segmenting contacts into groups, and simple email tracking. Mailchimp offers a free plan that allows you to send up to 12,000 emails to 2,000 subscribers. Their paid plans start from $9.99 per month with 2000 subscribers and above.

If you want more features for MailChimp email marketing software, you will need to get the standard or premium plan. Mailchimp support is offered by email, live chat, and a large tutorial knowledge base that will guide you in setting up your contact emails.

  • Start Mailchimp for free
  • Essential plan starting at $9.99/month
  • Standard plan starts at $14.99/month
  • Premium plan starting at $299/month
Go with MailChimp

Constant Contact

Best email marketing service — Constant Contact

Constant Contact has been a leading expert in email marketing for over 20 years, and their email software is one of the largest and best email marketing services for bloggers and small businesses. One of the most popular email marketing services available with an easy-to-use layout for customizing your email campaign.

The email marketing service gives you access to easily track your email marketing campaign. Their features come with a built-in social media sharing tool, free image library, list segmentation, Facebook Ads integration, and powerful e-commerce integration for Shopify stores.

With a 30-day free trial, their monthly plan starts from $20 per month. If you’re a small business or blogger, then we recommend using Constant Contact email marketing software. Their pricing is great, for a start, and they offer support through live chat, phone calls, email, and additional community support.

  • Start Constant Contact with a 30-day free trial
  • The email plan starts at $20/per month
  • Email plus at $45/month
Go with Constant Contact


Best email marketing service — ConvertKit
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Just like Constant Contact, one of the dynamic email marketing services for authors, digital marketers, and bloggers who just simply want to write and name a few things to their subscribers. ConvertKit is one of the best email marketing services with an easy to use available tools.

You can classify your subscribers based on what they are interested in, and segment subscribers into lists and those emails who purchased from you. This segmentation helps you increase conversions with their email marketing software. If you’re a digital marketer, blogger, or content creator we recommend using the ConvertKit emails marketing service. Write with your mind and send it to your subscriber.

ConvertKit is the best email marketing service for digital marketers, bloggers, and content creators who just want to write and connect with their subscribers. They offers a free plan for up to 1000 subscribers, and their monthly pricing starts from $25 per month. ConvertKit offers email support and has a knowledge base with learning material.

  • Start ConvertKit for free
  • The plan starts at $25/month
  • Price increase when your subscriber grow
Go with ConvertKit


Best email marketing service — GetResponse
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Just like every other best email marketing service. GetResponse is one of the most popular email marketing platforms, which is simple and easy to use for both digital marketers and small businesses. With GetResponse you can create a simple and clean email campaign with their drag-and-drop email builder.

You can segment your contact and send your personalized email campaign design to a specific group. The email marketing platform comes with automation features for you to be able to send automated emails to the new or old subscribers when a certain action is made.

GetResponse comes with clean email signup forms, landing pages, A/B testing, email tracking, and autoresponders. And they offer a 30-day free trial. Their monthly plan starts at $15 per month. They also offer free learning material, webinars, videos, and guides, and provide support through live chat, and email.

  • Start GetResponse with a 30-day free trial
  • The basic plan starts at $15/month
  • Plus plan starts at $49/month
  • The professional plan starts at $99/month
Go with GetResponse


Best email marketing service — AWeber
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AWeber is one of the many email marketing services that has been in digital marketing for a long time, they are one of the oldest email marketing providers. Their marketing plan comes in handy with their low monthly price of $16.15 per month, but the price increase when your subscriber starts to grow in numbers. The email marketing plan offers useful tools for both small and medium-sized businesses to manage their emails.

With AWeber email marketing software, you can get already made email templates, list segmentation, autoresponders, and email tracking. You can easily use AWeber with other email marketing platforms and still integrate with third-party lead generation software like OptinMonster, and get users to subscribe to your mailing list using the sign-up email form.

The software offers a free plan for up to 500 subscribers—their monthly pricing starts at $16.15 per month. You can also signup for quarterly or annual plans to save more. AWeber offer live chat support for customers, training, guides, detailed courses, documentation on how to use Drip, and webinars.

  • Start AWeber for free
  • The plan starts at $16.15/per month
  • Price increase when your subscriber grow
Go with AWeber


Best email marketing service — Drip
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Drip is one of the best email marketing services for eCommerce, bloggers, and digital marketers. They offer a wide range of tools to make marketing automation and personalization easy. Drip is one of the best email marketing for e-commerce websites and business owners.

The software allows you to connect with your subscriber on a personal level tag while sending bulk emails to customers. You can use their e-commerce marketing automation to better your email marketing. If you want more advanced features for your e-commerce websites then you should use Drip, because Drip is one of the best email marketing services for online stores.

Drip wants to help you grow your business with their service. They offer a free account set up with up to 100 subscribers, after that their paid plan starts at $19 per month for up to 500 subscribers. Drip offers live chat support for customers. And also help in training, guides, detailed courses, documentation on how to use Drip, and webinars.

  • Start Drip for free, up to 100 subscriber
  • EStarting at $19/month up to 500
  • Price increase when your subscriber grow
Go with Drip

What is email marketing

Email marketing is used to promote products and services, send as newsletters and also help you create relationships with your subscriber. It is one of the best ways to promote your product or service in digital marketing. Promoting your service or product through email is like a ball going to a football net.


Why is email marketing important?

When you get a user to join your mailing list, it means they are interested in your business and want to know more. One of the sales funnel for business is through email marketing. Email marketing is an effective tool for small and medium businesses.

Email marketing brings a very high return on investment (ROI) for businesses. And the email marketing software gives you control and allow you to make easy contact with your subscriber.

Email marketing is one of the strong forms of digital marketing that builds customer loyalty. Automated emails like abandoned cart emails, welcome emails, and post-purchase emails allow you to generate incremental revenue with little work or time required.

What to look for in email marketing

A good email marketing service makes it easy for you to segment your contact into organized groups of subscribers. Email marketing service can help you send bulk emails to your targeted subscribers, and ensures that all your emails don’t go into the spam folder.

If a new subscriber joins your mailing list, you can set up automated emails to the new subscriber. Every email marketing service should be able to track emails and give analytics about every email campaign sent—which shows the open rates, click-through rates, emails deliver, numbers of unsubscribe users, emails that end up in spam folders, and more.

Email marketing software should allow you to create email newsletters design with an easy-to-use interface. If you don’t know how to code you can use the simple drag-and-drop to build your email campaign or you use a plain text email marketing design. Organized your email list, email marketing service can help you create separate and unique lists for all your subscriber.

ALSO SEE: How to start a blog: Ultimate step by step guide

Email marketing best practices

Give it time to breathe, it will grow, no purchase of email addresses, it hurt your business.

Use automation for new subscribers

Welcome new subscribers to your mailing list. These free autoresponder emails send automatically when new users opt-in to your list.

Never purchased email

Buying an email list is something you shouldn’t even try. When you do—you’ll be spamming their inbox with something they don’t want.

Use tags

Using tags in your email greeting is a great place to start making your email more personal.


Good subject

The email subject should be crazy—a sense of interesting conversation you have installed for your subscribers. But don’t be that crazy, drive them to what they want to see.

There are lots of email marketing services that won’t break your bank, but these software wants to help you grow your business and also provide great features for their price. It all depends on what you need now don’t go for what you don’t need. So, to choose an email marketing service for your business you have to know what your business need.

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By Timothy Iyekowa Writer & Editor
As a seasoned content writer with 4+ years of experience in consumer technology, Timothy has been a dedicated author and editor at since its inception. Specializing in addressing user concerns, his articles offer effective solutions for Android, iOS, Windows, and Mac-related issues. Timothy's expertise also extends to crafting content about social media and various applications. Through his daily articles, he consistently aids users in overcoming their technology challenges.
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