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Twitch gets a new logo and brand redesign

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New brand redesign from Twitch. Twitch has a new look with a fresh-looking logo, the brand redesign was announced in a press release by Twitch on Thursday which comes ahead of the TwitchCon 2019 event, taking place today Friday, September 27 through to Sunday, September 29 at the San Diego convention center.

Twitch said the Twitch vibrant gamer community inspired the new look. The logo shows the difference from the redesign which has a more bold font with a new purple color.

The change comes with a new slogan “You’re already one of us” which is meant to both welcome new creators to the platform

Twitch with over 15 million daily active users and between 2.2 million and 3.2 million monthly broadcasters, the streaming services are growing fast.

“This is the first of many steps we’re taking with our new shared understanding of what Twitch’s brand and product experience should be. We’re lucky to be able to support such a vibrant, passionate community of creators, viewers, and everyone in-between. These changes are all about putting your front and center and equipped to shine as you reinvent what entertainment is and can be,” Twitch said in the press release.

“I think the important feature is that we’re not tearing everything down,” says Phillipson. “Twitch is a brand that a lot of people love, and we want to be very considerate to our community.”

As the TwitchCon 2019 kicks off today many of its broadcasters will be available there, Twitch giving people the opportunity to meet with their favorite broadcaster and learn more about video game creation.

If you can’t attend this event, you can watch the events live from the TwitchCon Live website. Once the event is live the URL should be working. The TwitchCon 2019 schedule.

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