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Facebook plan to add its name to WhatsApp and Instagram

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A move to rebrand Instagram and WhatsApp, Facebook plans to add its name on both WhatsApp and Instagram against rebranding so it let the user know that the social network is from Facebook. The Information first reported that three people familiar with the matter said the social network will rebrand the apps to “Instagram from Facebook” and “WhatsApp from Facebook”. The FTC is investigating Facebook’s acquisition of both companies.

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Users from both Instagram and WhatsApp do not really know who owns the social network they are using but with this move of adding “from Facebook” will make it clear and realized by the user that that social network is own and control by Facebook.

The social network is trying to make it possible for users who use Facebook Messenger, Instagram direct message and WhatsApp to send messages to each other without having to switch apps this was disclosed in the Facebook F8 developer conference.

The move to add Facebook’s name to the apps has been met with surprise and confusion internally. Facebook has already started to follows this approach with its Workplace app.

But the level of separation from Facebook, Instagram and WhatsApp as however may serve both apps well from security and trust issues.

The distance from Facebook and all its apps have helped to avoid being included in the privacy scandals that have hurt Facebook.

“We want to be clearer about the products and services that are part of Facebook,” Facebook spokeswoman Bertie Thompson said on Friday after confirming the rebranding. She said the change is currently rolling out slowly and more and more users will start to see the rebranding.

The change will appear on WhatsApp and Instagram open screens and in-app store descriptions for the two apps, she said.

The Federal Trade Commission has an ongoing antitrust investigation into Facebook. The FTC is looking at whether the Facebook acquisition of both companies' Instagram and WhatsApp were made with the goal of squashing competition.